"Don't fight (it). Switch" -> I get this. It's simple.
"Don't fight. Switch" -> This I am not convinced with.
So what's the logic here? To avoid the fighting, I should switch to the third, unpopular choice, where I'll be the odd man out? And, if enough people switch with me, won't the fighting just follow me? The "don't fight slogan" doesn't work unless Windows Phone stays niche.







