nanarchy on 30 April 2013
I think what many of you are missing is the problem with Windows phones are getting brand recognition in a market saturated with Samsung and Apple. The phones themselves are excellent, For many they are superior to either of the competitions offerings but the average consumer doesn't know they exist. The commercial to me looks aimed at making something memorable that makes consumers aware next time they are shopping that their are alternatives. It isn't about features, it is about awareness which is what they lack the most at the moment even though they took a sizable chunk out of android/IOS market this quarter they need a little more before they can fight on features alone.
