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Carl2291 said:
Im trying to see any sort of "point" with this... But I cant find one.

I dont get it.

What's the message?

Microsoft isn't a cool or hip company. Microsoft knows this which is why they left their branding out of the XBox 360 retail boxes.

Xbox however is a very popular console and it is "cool". What we've seen recently is Microsoft milking the Xbox brand for all its worth to try to push a music service and other stuff that doesn't even make sense and has no business having "Xbox" in its name. The only reason Skype is still Skype is being the service is very popular already. If it wasn't, you can bet Microsoft would call it "Xbox Video Chat".

Recently though, Microsfot has fumbled with Xbox. They're trying to move it away from what makes it cool and hip to try and make it more family and kid friendly with Kinect. If Microsoft succeeds is making it the family console, it wont' be the "cool" and "hip" thing anymore. It'll be the next Wii and we saw what happened there.

 

(The above paragraphs are just my paraphrasing of the article. They may or may not reflect my views.)