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8th Gen Console. Xbox 8 - for the 8th gen. As well as the windows 8 branding.

As said though - would look old hat when Windows 9 comes out in a year or two - bam - firmware update, rebrand the SKU's - maybe throw in a hardware upgrade on the new model/upgrade attachment for the old models - and expand your hardware every 2 years or so.

Sounds a little out there though!

I agree though that Infinity sends a clearer message to the consumer. And we'll be seeing many little gifs of a WIndows 8 logo morphing into an Xbox Infinity logo - flipping the 8, and crossing the w's into x's. That'd be cool!