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JayWood2010 said:

How come it can't just be I like this game because it is good or i don't like this game because I think it is bad?  Why does there always have to be some hidden agenda behind it?


It has nothing to do with having a hidden agenda. If you tend to like company A games more than company B games, then you obviously have a preference for company A games. Having preferences means you are biased. That doesn't mean your preferences are unreasonable or that you don't genuinely think a game is good/bad. Being biased is just another way to say you have preferences, formally at least.