Adinnieken on 28 April 2013
| KingofTrolls said: Microsoft spend 500 $mln on Kinect marketing. How many games they could create in 500 $mln ? |
Actually that was Kinect and Windows Phone, and it was for an entire 12 month period.
If Microsoft sold 24m Kinect, at $150 a pop, with $100 profit, then it made $2.4b. If it sold 24m Kinect, at any price, with $50 profit, then it made $1.2b.
I'm sure, and I could be wrong, but they could have found somewhere in that $1.2b, $500m. That still would have left $600m in the coffers.
So they spent $500m on marketing, but they made $600m in profit.
