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Do you guys really think that all those casual players that always play BF or COD online will even care about always-online? I mean they are already playing MP so why would they care about always online shit?

Sure we the hardcore forum guys on various sites will care about it but there is no way in hell a company goes bankrupt just because 15-30% of their customers leave them. Profits would fall if they lose consumers but they will not go bankrupt