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I don't like Infinity for the the same reason I don't like a U after the Wii. It doesn't represent succesion as easily as a number does. And things only get worse if you add an adjective after the name (Xbox Infinite). Not to mention the whole Xfinity deal makes it sound like a Comcast service/bundle (in the US of course).

Now if they were to move from the xbox name and simply call it The Infinity Box, then that would be ok. But as of right now, I still prefer Xbox 8.

(8th generation of gaming, powered with Windows 8, 8 "greater" than 360 and 720, twice greater than 4, see PS4)