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Sorry but attach rates don't mean shit. Let's go by numbers... As a console sells more, attach rates drop. That's a fact. As you add more games to a lineup, the attach rate drops due to consumers being given more choice. That's a fact.

No one cares about attach rates, especially the people who actually make the games, and they're the ones who really matter.

I will agree that MS needs to prove to people that some of these non-shooters are worth buying, though. ME and BioShock did very well but many other non-shooters just fade away with crap sales on the 360.




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