How much money Sony really lost with the PS3

[VGKing]

Mr Puggsly said:

CGI-Quality said:

sidious164 said:

The ps3 was a failure. This is already known. Will probably sell more than the 360 which the sony fans claim is a victory, but they fail to realise that the ps3 cost sony billions and no profit, which makes it the ultimate failure.

Glass half empty perspective. On the other foot, to some, it must ache, just a tad, knowing that Sony's worst console will still outsell Microsoft's best.

Anyway, in regards to financials, no doubt the PS3 is a serious thorn in Sony's side. However, their current future looks far brighter than the pre-release days of the system, and with mistakes should come learning + improvment. So far, they're on the right track.

I don't think it aches nearly as much knowing Sony had to sacrifice billions of dollars just so it could out perform the 360. Sony essentially bought second place but won't taste it until next gen platforms are out. Now that is pitiful given the success of PS2.

If MS really cared for the 360 to stay ahead of PS3 they would have cut the price years ago.

Both Microsoft and Sony are focusing on making their consoles profitable in these late years. Sure, MS could have really undercut the PS3 if they wanted to, but but it doesn't make business sense. Sony actually increased the entry price of the PS3 from $249.99 to $269.99 with the Super Slim. So no, they didn't "buy second place". They just did everything in their power to make sure the platform they invested billions of dollars in has a healthy marketshare and 3rd party support. They succeeded. It was all smooth sailing for Sony after the PS3 Slim launch in 2009. If I understand correctly, that's when it started being profitable.