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Vinniegambini on 19 April 2013
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sales2099 said:
ethomaz said:
sales2099 said:

Profitable now. Covered all the costs for its lifetime? Not even close and likely never will.


PS3 became profitable to Sony in FY2009 (ends March 2010) and before that they loss ~3.5 billion dollars in the division... I guess they already covered 1.0-1.5 billion of this loss... so now they need to cover the others 2.0m billion... hard but I believe Sony can at least tie the looses in 2015-2016.

less then a billion Id say. PS division going back in the red with the PS4 launch. but thats another discussion.

True. However, I don't think Sony will go ahead and release the PS4 on a money losing position however as they do not have the financials to support such a stance any longer. Sony will only profit in FY2012 due to extensive asset-selling of over 2 Billion U.S. (Buildings, Samsung TV Division, SENA shares) to a projected profict of over 200 million. Sony, going into their new fiscal year, is going to have a bumpy road ahead and I can't see them releasing the PS4 without a small profit (hardware only, not counting R&D) or a break even margin.

Sony must hit all the right notes with the PS4 as it might be a make or break. I just hope they learned their lesson with their recent failure the PS Vita - though to be fair, they were destined to fail on that end due to Nintendo's market share dominance in the handheld space, competition from mobile  tablets, and lack of third party developers interest.