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MrMarc said:

Actually in what may be an extreme example, I haven't bought a particular console this generation not because I feel a certain company deserves my loyalty, but more because a certain company I feel doesn't deserve my loyalty.

I own a Wii, I want to buy a 360. I can't possibly support Sony this generation though for reasons that I'm not gonna bother going into, it'll only divert this thread elsewhere. I have done for two generations, as well as Nintendo at the same time (owning a PS1 / N64, PS2 / Gamecube) but this time, my loyalty will eventually go to Microsoft, Sony don't deserve it from me because I can't (as a gamer) support the direction they want to take videogaming into.

Yes, I am restricting myself from some of the gems the PS3 will undoubtedly get, but in the long run I'll learn to accept that, again for reasons I won't go into for fear of digressing.

In the end brand loyalty I guess will play a huge part for many gamers, but speaking for myself, I believe my loyalty is well founded and well justified because at heart I am and always will be a passionate gamer, and my loyalty goes to those I feel are beneffiting gaming for everyone in the longrun.


Wow, you can't support the way Sony is going? You mean to improve the technology just like video games have been doing since the colecovision? I can't support the Wii for the exact same reason. Giving us old technology is unacceptable.