The company loyalty developed because the gaming systems of today are very different than when NES and SNES was big. Back then games were all about graphics and gameplay. Nintendo was pushing the envelope with amazing games. Now they have given up on that and gone to the casual market. This is where loyalty comes in. People who like PS3 love new technology and having the best games they can get and are most likely the people from the generation of the SNES. People who own the 360 like good graphics and are probably the newer generation of gamers just picking up games to play casually and some hardcore who enjoy playing with friends online. Wii I see as more of a system for younger children and older adults. It has a lot of games with short bursts of gameplay but nothing too in depth or hardcore to frustrate them and a lot of games to choose from. My loyalty lies with PS3 because it is the best system of this generation. It offers advanced graphics, sound, online and overall technology. Sony is trying to stick to the true video game formula by offering epic games with amazing graphics and gameplay. Loyalty comes in when I hear "PS3 is a failure" and I have to set them straight. So people say i'm loyal to the PS3 no matter what, and thats not true. I'm loyal to the PS3 because I feel it is the best system of this generation, just as I was to the NES, SNES, and PS1.
