Dogs Rule on 20 February 2008
I believe that once blu-ray reaches a certain market penetration and once the players will be relatively cheap, dvd and its players will begin to be phased out. I believe this because the margins on newer formats are immense.
Also retailers will prefer selling a 200$ blu-ray player on which the consumer is more prone to take an extended warranty (huge profit) to a 69$ dvd player which is so cheap people don't bother taking out the warranty on.
If this happens, the royalties for the Blu-ray association will make any current loses worth it.
