This is to be expected. Microsoft is really fighting against the tide at this point. It's so obvious that the windows brand is not at all helping and that consumers have literally migrated to apple/google. The surface tablet has already bombed and windows phones are about as relevant as Sony phones. To be struggling with tablets/phones already this late in the game becomes a major problem for microsoft going forward. Surface needs to sell in order to capture tablet market share.
Nothing outside of windows has really ever managed to capture any significant market share. With the post-pc world finally emerging, microsoft much like many other dinosaurs is caught trying to catch up. Important to remember, microsoft hasn't had much success in other sectors even with it's vast amount of money.
Microsoft products are not desirable anymore. The consumer is moving on. So yes, downgrade.