Sony's FY2012 Earnings: $458m Profit (FY); 3.4m PS3+PS2 (Q4); 1.3m PSV+PSP (Q4)

[M.U.G.E.N]

kowenicki said:

M.U.G.E.N said:
Just read this
http://www.foxbusiness.com/technology/2013/04/11/sony-halves-tv-segment-loss/

They are on the right track

This is primarily due to cost cutting.  They have said the cost cutting is now complete.  So that particulare path is now at an end.

It is a different path they are on now as it is ALL down to increasing marketshare from now on.  I cant see TV's being profitable for years, if ever.  Thats still a massive loss for just one product line. 

I think their plan is to change their focus on the type of TVs they will push going forward. Better sell few high end tvs at profit than many mid-low range tvs for a loss. Read an article recently where an exec in Sony said something similar. So I don't think it's going to be mainly about the increase in marketshare at all...maybe just the marketshare in the real high end tvs market. I believe they have said they will profit by the end of next fiscal year...don't think they will be able to be personally either.