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Girls do play VG, but many of them play specific kinds, and many of these kinds just are under the radar of NPD and such. If you go on adventure games forums, you'll see many girls/women. Same goes with puzzle games (Zuma, Bejewelled, etc.) and stuff usualy classified under the "casual gaming" market. What's suprise me the most is that japaneese publishers are not pushing this market even more than they are. I mean, look at mangas. Shojo are tailored for women and reaching their target. My wife and many of her friends/co-workers are just crazy about Nana and such. Here is the secret : most of Shojo are written by women. But right now, there are very few women in VG. And many get there having to format themselves to a masculin market. So until that change, I think that we won't see Triple A projects dedicated to women (except maybe for Sims-like stuffs).