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If you're doing fairly well for yourself you may begin to believe that the status-quo is necessary to preserve or improve your fortunes, and you may fear change. Truth be told, many people should fear change ...

While a (mostly) unimaginative publisher like EA can dominate the market with yearly iterations of popular series on a conventional system, smaller and more imaginative developers stand a chance to outshine them on the Wii by producing new genres or by taking an existing genre in a new direction.