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Ail said:
Sqrl said:

360: At this point I have to think that MS is holding back its price cuts as a responce to any PS3 price cut..because quite frankly they haven't done much with price in the time they've been on the market and like sony the only sellouts they've had were launch+holidays as well as a bit after the holidays as the shipping problems work themselves out.

And all of that ignores the fact that the 360 is already cheaper to begin with...which means its essentially a price cut or two ahead already in the eyes of consumers. Luckily price is not the only factor for Sony.

With the recent market swing in favor of Sony ( nothing big in NA, but things are moving fast in Others), I would think the ball is in Microsoft's camp.

They are the one loosing ground and the one that need to play the next move....

I could agree for Japan though. The PS3 is still far from being successfull over there and Sony need to do something before the Holydays over there ( but in Japan they are not playing against Microsoft).

In your last sentence you touch upon my main point. The Xbox360 is already 1 or 2 price cut bellow the PS3 and still it is loosing ground rapidly. What makes you think that being one more cut bellow would change things drastically ?


Perhaps I'm off in my thinking but I think the first to blink loses so to speak...a price cut is going to help regardless but whoever gets the 2nd price cut stands to gain the most out of it imo....at the very least I think MS thinks that because they could have easily cut price by now if they thought being first to do so was more beneficial.

Now, perhaps the PS3 is gaining ground on the 360 right now, but keep in mind that the PS3 is still further behind right now than when they launched. So really, I don't think MS is feeling the heat or pressure in any way. If you're interested in the numbers, the 360 had ~5.2m units sold LTD the week before the PS3 launched, and the 360 is currently ahead of the PS3 by 6.9m...so I think they have good reason to be unconcerned for now.

As for the question in your last sentence, what gave you the impression that I think a price cut would change things drastically for the 360? I certainly didn't say that it would, so perhaps you have read too much into my post. I simply think that MS is in the better strategic position right now in terms of current price, production costs, spacing out price cuts, etc..

On the issue of who is going to have a better year between the two, I think the PS3 will definitely have the better year barring some blunders at Sony HQ or surprises from MS HQ. But that doesn't exclude MS from having the better position with price cuts. Or to put it simply, you can win a battle and still be losing the war...although I think it is much closer than you probably realise right now.



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