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dsgrue3 said:

Nothing flawed about it. Learn to read.

I said they will offer a price cut, not they will MATCH the price. That would be unnecessary and foolish as they offer a superior product.

A $99 360 would compete with a PS3 model in the range of $180-220 IMO. Production costs of PS3 were assessed at $330 in 2009. I think the price of components has come down drastically in 3 years. Or is that some flawed logic as well? 

Actually in mid 2010 they were actully getting a little profit on a $299 ps3 slim.  With the new super slim and it being almost 3 years, I'm sure production costs are closer to $200 than $300.