Aielyn said:
Your comment could be taken two different ways. I'm going to choose to take it in the way that I prefer. I suspect that you assume that I think that most PR people are competent. I don't. |
The joys of a forum are that you can read into my statement whatever you like 
Someone in my comapny's marketing department recently sent a poster throughout the company with the phrase "have your photograph proffessionally taken". It's somewhat of a huge blunder to spell professionally wrong but had this mistake been made by most people in their daily work it would not have been published for hundreds of people to see. The problem with PR is that your every mistake can be in the public eye and it's hard to not appear incompetent when people think it's such a simple job to get right. I think most PR people are competent but it's just a lot easier for them to drop a blunder that is noticed by others and unfortunately there is nowhere to hide if you do.
