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Sony is doing a much better job than what either MS is doing (nothing) or what Nintendo did with the WiiU (long, drawn out 2-year reveal with few impressive games) in launching the PS4. But myself I would reveal the system box at e3. It will only take a second to do, and as such would make for a pretty boring solo conference. But revealing the actual box at e3 could help hype the games they would then show.