| MB1025 said: Yes they would fire the guy. Also their response is not the same as what you wrote. "We apologize for the inappropriate comments made by an employee on Twitter yesterday. This person is not a spokesperson for Microsoft, and his personal views do not reflect the customer centric approach we take to our products or how we would communicate directly with our loyal consumers. We are very sorry if this offended anyone, however we have not made any announcements about our product roadmap, and have no further comment on this matter." |
You're clearly not understanding. Nothing in what MS actually said even implies any inaccuracy regarding what Orth implied about MS's next console. What they're saying is "we don't consider people living in backwater areas to be idiots who need to move". It's all very PR-speak, making it sound like they're rejecting what he said when they're actually rejecting only the anti-consumer attitude of how he said it.
So when I summarise their response, I put it exactly as I did - "Adam Orth's comments on Twitter were inappropriate, and we have no comment on the actual content of the twitter comments". They have nothing to say about his actual point, they only take issue with the attitude with which he said it, and the fact that his attitude makes MS look bad. Remember, "the actual content" of the twitter comments wasn't "don't live in backwater areas", but rather "always online is a good thing, and shouldn't be denigrated any more than a vacuum cleaner always needing power".
In PR, it's always what they *don't* say that is key. The failure to actually say anything about the idea of always-online consoles, when that's what most people are reacting to (not the poor way in which Adam Orth promoted it), is a much louder statement than anything they actually did say.
