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I think the real question is who would benefit the most from a price cut...

I'm not sure a Xbox360 price cut would change things as much as most people hope, it's not like it's the most expensive console on the market right now and the console has been out for over 2 years with most of the previous gen big franchises already out or about to be. ( Ninja Gaiden 2 and Fable 2 coming soon) so you would expect most of the fan boys or adopters of the previous gen to have bought one already...

And honestly would 300$ instead of 350$ changes things that much ? It would have to be a deep cut to attract drove of new customers...( 150$ would do it, can they ?).

At PS3 price point you can still make a case that the price is probably preventing a lot more individuals to buy one so a price cut ( would have to be 100$ again) could indeed increase the current momemtum of the console especially with Blue Ray victory ( price cut would price the console the same price as most Blue Ray players) and the incoming exclusives...

PS : There's people that study this but price has a psychological effect at certain points based on customers, they should be able to say this better than I.

 

All I know is personnaly spending 350$ or 300$ doesn't seem much different, but spending 250$ instead of 300$ seems a lot cheaper while if you do the maths it ain't !.

Dropping the PS3 from 500 Euros to 400 Euros( only 1 SKU in europe right now) definitly had a psychological effect because suddenly you were under the 500 euro barrier by a lot.

350 Euro doesn't seem a lot different from 400 honestly. 300 would howere mark a huge difference...( if I'm willing to spend 250 Euros, I can see in a stretch spending 300, 350 no way however...)



PS3-Xbox360 gap : 1.5 millions and going up in PS3 favor !

PS3-Wii gap : 20 millions and going down !