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hinch said:

Sure.. this could have been a publicity stunt by MS, but I don't see how it could benefit them. Don't get me wrong this will definitely get people talking about their new console, but it won't be in a good way. Negative press will only hurt them.

It can't hurt them if it's not true. On the contrary, it's setting a low bar for them to easily walk over. They'll announce and everyone will be ingratiated to them for not doing that.