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Adam Orth may start looking for a new job, because this is starting to spread like wild fire:

http://www.vg247.com/2013/04/05/always-on-deal-with-it-says-microsoft-creative-director/

http://www.cnet.com.au/xboxs-adam-orth-doesnt-get-always-on-concerns-339343874.htm

http://gematsu.com/2013/04/microsoft-creative-director-defends-always-online

http://stickskills.com/2013/04/04/microsoft-studios-creative-director-defends-always-online-xbox-720/