Adam Orth may start looking for a new job, because this is starting to spread like wild fire:
http://www.vg247.com/2013/04/05/always-on-deal-with-it-says-microsoft-creative-director/
http://www.cnet.com.au/xboxs-adam-orth-doesnt-get-always-on-concerns-339343874.htm
http://gematsu.com/2013/04/microsoft-creative-director-defends-always-online
http://stickskills.com/2013/04/04/microsoft-studios-creative-director-defends-always-online-xbox-720/