I know the Sony guys are fully erect over this but for what its worth, the dude he was having the back and forth with works for Bioware and has since said they always troll each other and joke on twitter. So people can probably chill calling him a douchebag among other things. Whether the always-online stuff is true or not, apparently the cracks at some rural parts of the country was just good fun between friends.
How hilarious is it going to be if this always-online stuff just turns out to be the same stuff our smart TV's and other things already do? The Xbox reveal is going to be hilarious either way.