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I can see a pattern here:

Game - Platform - Metacritic - Sold (according to Vgchartz)
Kung Fu Chaos - XBOX - 68% - 0.28m
Heavenly Sword - PS3 - 79% - 1.58m
Enslaved - PS3-X360 - 81% - 0.94m
DMC - PS3-X360-PC - 85% - 0.67m

The only title that broke 1 million was the early-gen PS3 exclusive. They seem to get better and better at making games, and they have a unique art style and story, which is great, but they making games, missing a certain charm. I mean Nariko is an angry girl. Monkey is an angry well... monkey-man. And now Dante, I'm pretty sure we can say, that not everybody loves him. They only need to make a loveable, or at least a likeable protagonist. That's all they missing.

Would you played through Halo with Master Chief, if he was a douchebag? Or would you like Uncharted without Nathan Drake? Over 10 million people bought and played Walking Dead... a genre considered dead before - no pun intended. They played because they liked Lee and Clem, and wanted see it through.

That's what very few developer gets. Nintendo, Naughty Dog, Valve, Bungie and a few other know this. Of course good and innovative gameplay is great, and everybody loves pretty graphics, and good games came from that direction, but the really great games have that magic, that you love playing that game, and love being that certain character.

One of the developers at Core Design responded, when he was asked, why do they used a female as main character: 'Would you like to watch a man to crawl in front of you?' He had the idea.

So Ninja Theory, get a good writer, and make an original game, and you will be okay. And no, I don't care that you are Sony exclusive or 3rd party.