| Rychussnik said: why do you disagree with point 5?? the advertising has been terrible, and is probably one of the main reasons for the slow sales in the U.S |
Advertisement doesnt do miracles. The problem the vita has is in the marketing of the product and the target audience. The times have changed and the target audience for portables has moved to phones in a good part and the Vita is a device that is too powerful and therefore too expensive for the remaining public, wich you can look at as the hardcores. The Vita lost everyone but the hardcores wich is why its selling bad. Sony needs to press on that public and get more hardcore into the system, and not casuals. Advertisement (in mass media) is for the casuals. It wont work for the most part. The hardcore keep themselves informed.
What they need to do is continue to focus on bringing quality software in bigger numbers and drop the price. Especially they need to help japanese developers bring the games they make over, because western ones just dont care about the portable market anymore.
The only kind of advertisment it would make sense to do on the Vita at this point, is in specialty outlets, like say this website or say IGN or GT or gametrailers, etc. Get a big add on the background and give them visibility with the hardcore. Its useless and a waste of money to go make TV adds at this point.
Also, in europe the Vita had huge advertisement as part of Sony's champions league sponsoring. It hardly made any difference, wich is why they pulled out of it after several years (and probably due to money constraints aswell).
