Oh, yes, and I remember some reports the payout was for marketing. As in Paramount didn't just take the money and run. They got it in a way that helped sell their films.
That was a mutually helpful deal. Just because it didn't work out doesn't mean it was wrong.
A flashy-first game is awesome when it comes out. A great-first game is awesome forever.
Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs