No, most don't care. All my friends are mainstream gamers and from my experience living in college dorms, I can safely say that mainstream gamers only care about a select few games. If there isn't a commercial for the game, or if the series isn't well established (Resident Evil, Mario, Street Fighter, etc.), they're not interested.
That isn't to say, they wouldn't like hardcore or less known games. I remember going to GameStop years ago with my friends and the had Shadow of the Colossus playing in one of their systems. One of my friends started playing, just riding around on the horse. He was basically mesmerized and said, "We need to start gettin games like this, Joe." I replied, "I bought that a month ago."
Side Note: None of my friends are named Joe. Joe is synonymous with "Dude" or "Bro" to the native Chicagoan.
I am the Playstation Avenger.
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