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Microsoft has done a good job in Europe .Worlwide launch ,the games arrive quick and most of them traducted ,the machine launched early ...

The problem it has is that it was an uphill battle from the word go ....the MS brand is bad regarded in Europe generally ,the Xbox 1 was more or less a flop and people didnt want to bet on it ,the Live fees although small will definitely put it outside the mass market at least as long as there are machines that do the same (or nearly the same ) as the PS3 and the Wii ,and the RROD thing hasnt helped a bit .

I am a Xbox owner and my first intention was to buy the 360 but the online fees ,the weaker japanese support ,and the RROD definitely put me out of this machine .And other people that didnt even bother with the Xbox one are way less probable being tempted by the machine .

Frankly ,Sony brand name here is nearly intact and the bad MS brand cant touch it .Many people in continental Europe doesnt even know the 360 exists and between those who know most are/were PS2 owners and were happy with Sony so are naturally betting for the PS3 .The fact that most 360 games can be played in the PC (and for free as PC piratery is huge here ) doesnt attract many people with the exclusives .

And its not a price problem .If they put the 360 dirty cheap they can get some extra sales for some weeks as myself who would probably buy one (but not subscribe to Live ) but they wouldnt get to the mass market nonetheless .The PS2 was more expensive that the Xbox1 for most of its lifecycle and it destroyed it nonetheless .