| yum123 said: Im doing an international business and culture assignment on SCE division specifically and I can write a whole essay easily about how sony need to adapt to different cultures and different markets etc. thats what its about just by being on these forums. problem is I need to reference everything and forums arnt acceptable. Does anyone have any really good articles on SCE business culture and how they deal with foreign markets etc.
also does any one have any graphs on data like profits per year since ps1 came out. any help would be appreciated. |
1) Google
2) Google Scholar
3) Ask your library. Especially for sites that have journals and whatnot.
Here's a couple I quickly grabbed from Google. You neeed to do your own research though, that's the point of school. Learning how to get and use information on your own.
http://www.mediajournal.org/ojs/index.php/jmm/article/viewfile/216/104
Only read the abstract, but it sounds interesting at least. I might take a read once I have time:
The following paper is a case study analysis of the Sony Corporation; a leading transnational media corporation in the production and sale of consumer electronics, music and film entertainment and videogame technology. There are two main parts to this study. Part I. examines the history and development of the Sony Corporation. This paper argues that the business strategies and corporate culture of a company are often a direct reflection of the person (or persons) who were responsible for developing the organization and its business mission. Part II. examines the Sony Corporation from the standpoint of business strategy. Special attention is given to the subject of organizational culture and strategic decision-making. A second argument of this paper is that while Sony is a transnational media corporation, the organization is decidedly Japanese in its business values. The significance of this research lies in its revelations concerning the complex changes facing a company that was once historically Japanese in its origins but is becoming increasingly transnational in scope and operations.
