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AbbathTheGrim said:

Excellent move, but I rather see it advertized during a superior series. But, given the theme of the game it seems spot on. Let us just hope that a lot of gamers actually watch these series, live.

Well, the show is watched by over 10 million people almost every episode lately, so yeah and it is an excellent move.  Don't know if that is live or with people watching it recorded mixed in.