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"We believe that the value-add of having additional premium content for Grand Theft Auto on our box will certainly be a sales driver for the console. … Once we get units out there, we’re confident the momentum will continue."

Really?, It will be a good software driver for the game, yes.

But if a person goes to the store who owns no consoles, and decides to buy either the PS3, and 360. And lets assume that they are even aware of the DLC that will not be available for months, IMO it still comes down to

The 360 + GTAIV + Downloadable content
or
The PS3 + GTAIV + BluRay

@OP, IMO the Microsoft guy basically did everything he could do to not say, "We screwed up"



̶3̶R̶D̶   2ND! Place has never been so sweet.