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In game XMB, integrated friend's list, in game voice chat through XMB, a clock...., and an achievement/trophy system will be enough to please people as long as it's free. I never thought of Home as a system seller and i don't think anyone will, but it is a nice bonus to have and a neat way to socialize online. Anyways, to answer your question... It may not "take off" until the PS3 install base is higher. More people able to use Home = better Home.