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Those 3 things should be 1) Price 2) Games and 3) Marketing - with the 3rd one being the most important.

I'm expecting a price cut in November to coincide with the launches of a 3D Mario game and Mario Kart 8 in an attempt to scupper the launches of the PS4 and 720. The Wii U will have an installed userbase between 10m and 15m before the end of the year imo.