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who owns an HDTV and a Blu Ray player but does not have broadband access? I dont think people are really going to think of it as a habit change. We've had PPV for a long time, people are buying more and more dvr's so people are already recording tv on their tv box. And with how fast concepts like netflix caught on proves that people are willing to change their habbits to get a better deal. Personally I would much rather download my movies than go buy them. Price is better, I can get my movie at any time without leaving my couch (never underestimate how lazy us Americans can be), and i never have to worry about late fees. Plus one less box hooked up to the tv the better. The dvr/cablebox/movie center can all be one box which is way more conveinant. Also consider the digital tv switch in 2009. The switch will force people who dont have cable boxes or tvs with a digital tuner to get a box, so why not get a box that you can use to download movies with? Blu ray probably wont die off but its got BIG competition, digital downloads and of course the giant, DVD. HD DVD was probably the best thing to happen to the future of Blu Ray but buy beating it they screwed themselves. Getting Blu Ray players and movie to a mass market price will take MUCH longer now and will DRASTICALLY hinder its adoption rate.