I think you have to include PPV in the download category, since they are technically digital downloads. Many people have cable boxes and increasing they are being issued with hard drives. If the author of the article had asked whether their mother would be willing to buy a movie from cable PPV, he might have gotten a completely different response.
I never thought that downloading would kill HD fixed media, but I do see it taking an increasing market share, especially if you include PPV from cable/satellite.







