"mass marketing"? Anecdotal at best. I only just yesterday saw my first TV ad for it. And among the retailers that offer the deal, I know it's not advertised in store at Walmart or Best Buy. And on the websites, only Gamestop puts a big emphasis on the deal. TRU shows all systems at normal price and only tells you in fine print at the bottom of the 4GB Kinect/250GB bundles about the promotion. Walmart has a small bundle ad on their 360 systems page but it's in the corner under their huge banner for their own bundles. Best Buy does not even promote it on their website, the only way to find it is to Google. And then it just tells you in stores.
There has been no "mass marketing" of this promotion. I don't think you realize how far back this promotion goes.
And even still, there's no way for anyone to know what effect its having on sales. You can point to lower sales YoY, but logic would tell us that is natural for a console in its 8th year and in a territory where it has a huge advantage in install base. I could counter with the facts that 1. the promotion is still going. If it was having no effect then they wouldn't continue it. And 2. they recently expanded it out into more retailers. Again, something that would be not done had it not been showing some form of impact.
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