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Why is it that so many Internet denizens think that the answer to all problems is buying other companies? (The other magic panacea is "price cuts", but let's not go there now.) I don't think buying Sega would make sense for any of the three console manufacturers right now. Here's why:

Nintendo most definitely has no need to purchase Sega, as Sega needs Nintendo much more than the other way around. In the past year, Sega has seen some sales hits when working with Nintendo platforms - and dismal sales on all other consoles. Why would Nintendo pay hundreds of millions of dollars to acquire a developer that desperately wants to work with them anyway? That doesn't make any sense. I think that Nintendo should be a little more aggressive in targeting developers, but purchasing Sega would simply be wasted money. Not to mention, Nintendo would take over the management of Sammy's many unprofitable non-gaming divisions. Uh, wow, thanks! Where do I sign!

Microsoft and Sony don't have much of a reason to go after Sega either. It's been well proven so far this generation that Sega's games don't have much appeal for the consumers that own these platforms. Do you really want to spend hundreds of millions of dollars to get "exclusive" rights to these games:

1
Virtua Fighter 5Sega0.47m7.320.47m
2
Sonic the HedgehogSega0.23m4.460.23m
3
Virtua Tennis 3Sega0.18m6.680.18m
4
The Golden CompassSega0.11m3.750.11m
5
Full Auto 2: BattlelinesSega0.11m6.360.11m

And:

1
Condemned: Criminal OriginsSega0.45m7.080.45m
2
Sonic the HedgehogSega0.40m5.170.40m
3
ChromehoundsSega0.37m5.140.37m
4
The Golden CompassSega0.21m6.140.21m
5
Full AutoSega0.20m4.350.20m

Those are worldwide sales, by the way. Talk about burning up the charts! Both Microsoft and Sony would be *MUCH* better served by taking the money from a Sega aquisition and using it to fund the development of new, original IPs. Let me put it this way: would you rather have more Gears of War and Little Big Planets, or "exclusive" sequels to Sonic the Hedgehog? Yeah, that's what I thought.

Didn't people learn anything from Microsoft's purchase of Rare? How did that work out?



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End of 2008 totals: Wii 42m, 360 24m, PS3 18.5m (made Jan. 4, 2008)