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Microsoft push Xbox Live because it makes a profit. They WANT you to download games and spend money online. But they realise as well that some people will never take Xbox online so they offer you a 4BG entry level xbox. They cater to the masses. Likewise with sony and its PS3 bundles where they are starting to push PSN subscriptions.

Nintendo, as usual, are rare beasts that are hard to judge. The WiiU bundles on offer dont have storage drives big enough to support multiple games. They dont seem to encourage online purchases. Its hard to know what Nintendo were thinking or what they plan to do...