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what I don't understand.

While playing conqer on xbox359 ,i remember how great conquers fur looked like(just in the beginning of the game,the intro, there is a close up)and I thought hair and fur will look great on ps360=problem solved.But it wasn't solved and conquers fur is still the best looking virtual hairy thing on consoles.
Now,two generations later the face of the guy looks almost photorealistic(not for the nit-picking,bean and polygon counting pc master race,but for the average console gamer) but the hair still look like plastic-why?