I bought my Surface RT on day one when it was launched in Holland. The next day I brought it to my company and all my colleagues were surprised with this device and said "how fantastic is this device".
But sadly, nobody in my company except me ever heard about Surface. In their mind, the tablet is iPad or Galaxy Tab. I also have one Sony Xperia Tablet S and nobody even knew it before I showed it.
I was in Mediamarkt several times since Surface launched in Holland. Only few people tried them and most of people are standing in the Apple Center.
People don't want to try it and even don't bother give them a try.
It is just too difficult for Microsoft to introduce this device to the consumers. iPad occuppied people's mind and this will last for a long time.
Not only Surface sells poor. Other tablets have the same fate. (I am only talking about 10 inch tablets).







