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kain_kusanagi said:

Why would you assume Nividia is talking about the retail price of the PS4 for consumers? It has no retail price and is not available to consumers yet.

Assume? I don't need to assume anything when I read an article. That is what the article is for, to tell me something.

I'm taking it exactly as it is worded, 'the ps4 is not worth the cost'. I don't know how they know the cost, it is the article's job to explain it.

The very next line is a rewording of the title "... hardware being used in the playstation 4 due to 'opportunity cost'" Which is what I said a regular title would read like.

Furthermore, the article is pretty clear that Nvidia was talking about both consoles, "we had to look at the console business as an opportunity cost..."

"...in the end, you only have so many engineers and so much capability, and if you're going to go off and make chips for Sony or Microsoft, then that's probably another chip you're not making in other parts of your company"

I'm sorry kain, but spun title is clearly spun to get hits, as CGI agrees. The article, as you said, is just business as usual. The title however, is anything but straightforward. After all you understand yourself that this concept of spinning titles to sound better it just 'business as usual'.