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kowenicki said:


Away from a rather pointless bit of bickering, I think the bigger point here is that retailers use this as a marketing ploy to garner interest. Its fairly obvious.

Trying to win a tiny argument regarding one retailer is kind of pointless and unneccessary. 

You only have to look at what happend with the WiiU, this illustrates the point very well, all retailers were saying "unprecedented pre-orders", "huge numbers" etc etc...  Gamestop apparently had more pre-orders in its stores than were actually sold throughout the US in its opening week? 

As for the UK (shopto territory), I linked a story from CVG in another thread which again shows how unreliable this kind of PR is. 

And, as you can see Shopto did indeed describe WiiU preorders as "phenomemal", Game said "exceeding expectations", they were all very excited..... how did that turn out?

http://www.videogamer.com/news/retailers_discuss_phenomenal_wii_u_pre-orders_premium_sku_most_popular.html

 

 

You look like the Wii U have a bad launch but the in truth it have a great launch.

The post-launch is bad.