I think that this is more of a test to see how well the idea of NFC things to unlock Pokemon in a game works. Japan is going to eat this alive.....especially if they end up releasing all of the Pokemon as figurines.
Personally, I think Nintendo would clean up if they reissued Pokemon cards with NFC in conjunction with a Pokemon Stadium/Colosseum experience. The main single player would allow you to roam around the open world, catch and train Pokemon just like the good old days. For battles on and offline, you can either use the cards to use a Pokemon, or you can use the ones you have trained.
Healing items and the like can also be placed on cards so that you aren't buying a pack of straight Pokemon....keeps people buying. The trading cards were HUGE when they first released and as far as I can tell, they have fallen by the wayside.
The issue would be avoiding "pay to win." One solution would be that while the Pokemon in the card packs could be rare, they wouldn't be super powered and perhaps tailored to the level class of the battle (when chosen...not on a card by card basis). This would allow the people who spend the time training their Pokemon to potentially defeat people with more rare Pokemon, but also give card owners a fighting chance by using strategy to prevail.
The cards also solve the issue of having 600+ figurines laying around. Cards are easily stackable and can be put into card books (I still have all of my original Pokemon cards because of those )
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