ironmanDX said:
They're buying in mass bulk. Wouldn't $450-475 be a bit more realistic? Even still, on top of shipping, advertising etc, that could indicate another $599 price. |
475 is in the spectrum of "about $500" to me, but I think it'll be little more than that.
@bolded. Absolutely no way in hell. Shipping is a tiny cost and all the advertising in the world isn't going to sell a $599 console well, especially in today's economic climate. At 599 the price would be too high for most consumers -> crap consoles sales -> crap software sales -> tiny profits if any -> crap third party support - PS4 early grave -> Playstation's demise. That's the worst case scenario. Although PS3, which was a 599 console, would of actually been financially successful if not sold at a loss it'd still be last place, lost unbelievable marketshare and still wouldn't of been particularly profitable, and that was released when the Playstation brand was at it's height; it's now at it's lowest point ever.
