What is considered "milking" a franchise?

[DevilRising]

Tachikoma said:

Okay, from the responses and opinions lets just chalk it up to this:

Any franchise *person* doesn't particularly like = milked

Perhaps that's true for some people. I wouldn't say so though, for myself.

There haven't been a shitton of Uncharted or Gears of War games, for example, and I don't like either of those series at all. I wouldn't say either is milked, by any means. Resident Evil? That's closer to milked. I used to like RE, the OLD games, because while I'm not huge on zombies, they were good survival horror games (despite the clunky controls). I haven't been a fan of the series over the last many entries though, and I think they are just kind of milking it now.