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Good luck, the cell phone industry is one of the most competitive markets in the world, samsung, lg, nokia, htc, sony, blackberry, the list goes on and on and they all want a piece of the third world. The most impressive is samsung, never have a seen a nobody go to a somebody, so fast and so decisively, Sony needs to answer the question every potenial customer ask "why should i get this sony x over a competitors y" the market is flooded with android handsets, They might get third place but i dont see them holding it for too long. 

competitive in the sense for third place 



"We're in the business of making money" said by every company ever known